CASE STUDY: ASCO State of Cancer infographic annual report

THE PROJECT

KarBel Multimedia worked with the American Society of Clinical Oncology (ASCO) on their annual State of Cancer 2017 Report to create an 8-page pamphlet outlining the key findings of ASCO’s annual State of Cancer Care in America report.

THE OBJECTIVE

Create three infographic spreads, illustrations and a cover design. The client wanted a fresh take on presenting the information, blending illustrations and charts to highlight the three key parts of their message. The client provided the text, statistics, and branding guidelines.

OUR SOLUTION

We rewrote the original text to simplify the content. We felt the design should show more visually, and limited the text to either explain the data or to set up the main illustration. We developed the concept, look and the style for three infographic spreads, and took elements from each of the 3 pages to create a cover.

The first spread centers on a doctor’s office to illustrate 3 key segments. The second spread showed an equal balance between patient and doctor challenges. The third spread illustrates a framework connecting the medical community to the legal hurdles in cancer care.

• Annual Report Design
• Brochure design
• Graphic design
• Infographic design
• Infographics